Day 40 - "All Natural"

Turns out, Tropicana has a few lawsuits on their hands:

Orange juice maker Tropicana markets its brand as fresh from the grove, but a series of U.S. lawsuits claim the company's juice is so heavily processed it shouldn't be called "natural."

In approximately 20 lawsuits, the first one filed in New Jersey, lawyers claim the company adds chemically engineered "flavour packs" to its juice, making it taste the same year-round. On Thursday, lawyers will come together in Washington to argue before a panel of judges about where the lawsuits should be heard as a group.

I find the most startling part of this article is:

Tropicana declined to comment but said in a statement that it is committed to full compliance with labeling laws and to producing "great-tasting 100 per cent orange juice."

Is this maybe because labeling laws are so lax and that companies do their best to 'cash-in' on slapping catchy buzz-words on their packaging so that they can take advantage of the uneducated consumer? Sounds like it to me...

The Food and Drug Administration, the agency that oversees packaged food labeling in the United States, has no definition of what counts as "natural." As long as a food labeled "natural" doesn't contain added colour, artificial flavour or synthetic substances, the agency doesn't object.

Quote of the day:

"Do a little more each day than you think you possibly can."
-Lowell Thomas